We believe you should be able to work three days a week and still have consistency and security. We’re trying to change the industry for the better, by hiring experienced artists, giving them a salary, benefits, healthcare and in some cases, equity. They gain the confidence to walk into a tattoo studio and engage in tattoo culture. In actuality, having a made-to-fade option has meant that many of our clients go on to get permanent tattoos. A lot of people in the tattoo industry are very skeptical of what we do because it doesn’t follow the classic tattooing creed of “this is my art, it is forever.” The tattoo industry has historically been a place for those who have been "othered," so people can be quite protective over it, but we’re not telling people that they have to get Ephemeral Tattoos. We’ve had a lot of interest, but also some mixed reactions. What kind of reaction have you seen from the wider tattoo community? I love that idea of playing with the permanency to create an ever-changing piece of art on your body. He’s in his 90s and would always tell her, “don’t get a tattoo, it’s forever.” She really wanted to pay homage to him, and so she got the same Jaguar in our ink and showed her grandpa, but she’s like, “don’t worry grandpa, it won’t last forever.” It was such a cute moment. One of my favorite client stories was a girl who came in because her grandfather had a Jaguar tattoo that he’d got in the navy. We should all have the freedom to be a little crazy sometimes. You can say, “Oh, this is Ephemeral and only lasts a year.” I mean, even my mom has an Ephemeral Tattoo now! She’s in her 70s. When I got my first tattoo, my mom was like, “God, please tell your grandma that that’s just drawn on,” and I did for years. For a lot of families, Ephemeral Tattoos can be a really cool bonding experience. They’ve come in, and then they’ve come with their parents, and their parents have gotten a tattoo with them. We’ve had people come in who, for religious or cultural reasons, felt like they were never really allowed to get a tattoo. You mentioned earlier that Ephemeral can be a solution to cultural stigma around tattoos - can you tell us a bit more about that and how you’ve seen it play out amongst your team and your clients?ġ00%. After your tattoo is done, you get a bag of aftercare goodies and we also take a Polaroid of your tattoo, so you can remember it when it fades! You’re going to get a lot of moments to take a picture of your tattoo while you’re there. It’s a different experience than a lot of tattoo shops, because we want to empower the customer to get whatever design they want.Įach of our studios is totally different and inspired by the local area and its tattooing culture. Once you get to the studio, that’s when your artist is going to work with you to make your design perfect. It’s like Supreme - every Thursday at 10 AM our appointments open up for the next two weeks. After you fill in your design survey, you’re added into our drop system. You can be super vague or you can pick a font, upload photos, write a description, draw something and really have fun with it. You then get access to a design survey, and this is a really easy way to show your artist and our studio what tattoo you want. ![]() Yeah, totally! So if you think Ephemeral Tattoos are for you, you can reserve your spot by paying a $20 deposit. Your studios are so beautifully designed! Can you tell us a bit about the experience customers will have with you? From first reaching out to leaving with their finished tattoo? It really depends on the person and placement and also how you take care of the tattoo. If the lines are thicker, it’s going to last longer because there’s more ink if it's more exposed or it’s in an area that’s constantly rubbing against things, it could potentially make it fade faster. The fade time also depends on how big your tattoo is, the placement you chose and what design you got. When your body is reacting to this foreign thing, it really depends on your immune system and how quickly it responds. The fade time varies from nine to 15 months because everybody is different, every person’s skin is different. ![]() So it will fade because we’ve made it that way. It’s easier to make an ink that fades fast, but to make an ink that lasts 15 months, maybe a little bit more, that’s what’s harder. The thing is, when the scientists were developing the product, they found it’s actually harder to make a tattoo ink that stays around. I’m sure you get this a lot, but how can you guarantee it will definitely fade? It sounds like there’s also some similarities with dermal filler, which can last anywhere from three to 18 months, depending on how quickly your body metabolizes the product. I really like the example of medical stitches.
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